Technical SEO services
Technical SEO services for B2B websites
Content cannot rank if search engines cannot reach it. Our technical SEO services make sure every page that should rank can be crawled and indexed, and that pages with no value stay out of the way.
We implement fixes directly in WordPress and HubSpot CMS. On other platforms we write briefs for your developers and check the result after release.
The basics
What is technical SEO?
Technical SEO is the part of search engine optimization that deals with how a site is built and served. It covers how search engines discover pages, how they render them and which version of a page they keep in the index.
On a small site, technical problems are rare and easy to spot. On a site with thousands of URLs, several templates and a few past redesigns, they add up without anyone noticing. Traffic falls slowly, and the cause sits in a redirect rule or a filter setting that nobody has looked at in years.
Scope
What our technical SEO services cover
Crawl budget and indexation
We look at which URLs search engines request and which ones they index. Filters, parameters and duplicate templates are brought under control with canonical tags, noindex rules and a clean sitemap. See the crawl budget definition for the term.
Site migrations
Before a move we map every old URL to a new one and set the indexation rules. After launch we monitor crawling and rankings daily. We also recover sites where a migration has already gone wrong.
Rendering and site speed
Pages that need JavaScript to show content are checked as a search engine sees them. We measure Core Web Vitals on real templates and fix what slows them down.
Structured data and site architecture
We add and validate schema markup, and review how pages link to each other. A clear architecture helps search engines and AI assistants understand which page answers which question.
Process
Our technical SEO process
Technical work follows five steps. Each one ends with something you can check.
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Crawl and log analysis
We crawl the site with Screaming Frog and read the server logs. The logs show what search engines request, which is often different from what the sitemap says.
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Diagnosis
Findings are grouped by cause and ordered by impact. You see which problems affect revenue pages and which are cosmetic.
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Fixes or developer briefs
We implement in WordPress and HubSpot CMS. For other platforms, each brief states the problem, the expected behavior and how to test it.
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Verification
After release we crawl again and confirm in Search Console that the fix works. A fix that was deployed but does not work is common, so we always check.
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Monitoring
Indexation and crawl errors are tracked every week. New problems are caught before they cost traffic.
Deliverables
What is included
- Technical audit and fix roadmap
- Log file analysis
- Canonical, noindex and robots.txt rules
- XML sitemap rebuild
- Redirect mapping and clean-up
- Migration planning, launch support and recovery
- Core Web Vitals review
- Schema markup, added and validated
- Hreflang setup for multi-region sites
Fit
When a company needs technical SEO services
- A migration, redesign or CMS change is planned.
- Traffic fell after a release and nobody knows which change caused it.
- New pages take weeks to appear in Google.
- Search Console shows thousands of excluded or duplicate pages.
- The site runs on a JavaScript framework and rankings are weak.
Timeline
The first three months
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Month 1: crawl, logs and roadmap
We crawl the site, read the logs and deliver the roadmap. Urgent blockers, such as a wrong noindex tag, are fixed at once.
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Month 2: indexation fixes
Canonical and noindex rules go live and the sitemap is rebuilt. Redirect chains are cleaned up.
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Month 3: speed and structured data
Templates are tuned for Core Web Vitals and schema markup is added. We compare indexation and rankings with the starting point.
Proof
Technical SEO results
A US EdTech company lost most of its organic traffic after a migration to HubSpot CMS. Product filters had created 66,517 indexed pages. In 90 days we cut the index to 324 pages, and organic sessions went from about 30,000 to over 95,000 a month. Read the EdTech migration recovery case study.
For an enterprise cybersecurity company, technical fixes came before content, so new pages could be crawled and indexed from the start. See the cybersecurity SEO case study.
Engagement
Ways to work with us
Retainer
Ongoing technical SEO with weekly monitoring and a monthly review meeting.
Project
A fixed scope such as a technical audit, a migration plan or a migration recovery.
In both cases you choose between briefs for your developers and implementation by our team.
For ongoing SEO and AI search work, see our packages with estimated prices.
FAQ
Technical SEO services FAQ
What do your technical SEO services include?
Crawl and log analysis, indexation control, redirect and sitemap work, migration planning, Core Web Vitals and schema markup. The work starts with an audit and continues with implementation or developer briefs.
What is the difference between technical SEO and on-page SEO?
Technical SEO covers how search engines reach and index the site. On-page SEO covers the content and structure of each page. A site needs both, and technical problems are fixed first because they limit everything else.
What is crawl budget?
Crawl budget is the amount of crawling a search engine is willing to spend on a site. On large sites, low-value URLs can use it up, so important pages are crawled late or not at all.
How do you plan a site migration?
We map each old URL to a new one, set canonical and indexation rules, and test them on a staging site. After launch we monitor crawling, indexation and rankings every day until they are stable.
Can you fix a site after a failed migration?
Yes. We find what changed, restore the signals search engines had before, and remove pages that should not be indexed. Our EdTech case study shows a recovery in 90 days.
Do you work with our developers?
Yes. Each brief states the problem, the expected behavior and how to test it. We review the release and confirm the result in Search Console.
Which platforms do you work on?
We implement directly in WordPress and HubSpot CMS. On other platforms and on custom builds, your developers implement from our briefs.
How fast do technical fixes show results?
Indexation can change within weeks of a fix. Rankings follow as search engines crawl the corrected pages. The speed depends on how often the site is crawled.
Does technical SEO matter for AI search?
Yes. AI assistants and AI Overviews rely on pages that can be crawled and understood. Blocked pages and content that only loads with JavaScript are often missing from their answers.
Related services and pages
See how search engines crawl your site
Tell us what is happening with your search traffic. You get a straight answer on where we would start.