MedTech SEO
MedTech SEO agency
Health is a category where search engines and ad platforms apply stricter rules. Content has to be accurate, and ads have to pass review. As a MedTech SEO agency, we plan around those rules from the first day.
Our experience in this industry includes taking a medical laboratory from no online presence to a working online sales channel in three months.
The industry
Why MedTech SEO is different
Advertising is restricted
Google limits what medical advertisers can say and show. Several ad versions have to be prepared, because some will be rejected in review.
Accuracy is checked harder
Health content is held to a higher standard by search engines. Claims need to be precise, and pages need to show who is behind the information.
Patients and professionals both search
A patient looking for a test and a doctor looking for a supplier use different words. The site has to serve both without mixing them.
Location often matters
For services delivered in person, visibility in local search decides whether people arrive at the door.
Scope
What we do for MedTech companies
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Technical audit before launch
A new site is audited before content work starts, so it is indexed cleanly. See our SEO audit services.
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On-page work and rich results
Titles and structured data, including rich snippets that show prices and reviews in search results.
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Google Ads in a restricted category
Search and Display campaigns with several prepared creatives. See paid ads management.
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SEO and ads on one plan
Ad traffic shows which keywords convert, and that data sets the SEO priorities. See our B2B SEO services.
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Order and lead tracking
Conversions are measured from the first day, so budget decisions rest on orders and not on clicks.
Proof
Results in MedTech
- 1,004
- orders in 3 months
- Over €100k
- revenue in 3 months
- 29%
- search visibility, from 0%
A medical laboratory in Munich with 13 employees had no website and no online sales. SEO and Google Ads launched together. In three months the new channel brought 1,004 orders and over €100,000 in revenue, and the site ranked for 566 keywords.
What to avoid
Common search mistakes in health and MedTech
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Submitting a single ad version
In a restricted category, review can reject an ad for a word or an image. With one version, a rejection stops the campaign. With several prepared versions, the campaign keeps running.
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Publishing claims without a source
Health pages are judged on who stands behind the information. A claim with no named author or reference weakens the page for readers and for search engines.
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Mixing patient and professional content
A page that tries to speak to a patient and to a clinician at once serves neither well. Separate sections with their own keywords keep each audience on the right path.
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Launching without order tracking
Without conversion tracking from the first day, nobody can tell which keywords bring orders. Budget then follows clicks, and clicks are a poor guide.
Timeline
The first three months
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Month 1: audit and campaign setup
We audit the site and fix indexation. The first Search and Display campaigns launch with several ad versions.
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Month 2: on-page work and ad tests
Priority pages are optimized and structured data is added. Ad copy is adjusted from test results.
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Month 3: scale what converts
Budget moves toward the keywords that produce orders, and the SEO plan follows the same data.
FAQ
MedTech SEO FAQ
What does a MedTech SEO agency do?
It helps a health or medical technology company get found in search within the stricter rules of the category. The work covers technical SEO, accurate content, structured data and advertising that passes review.
Can medical services advertise on Google?
Yes, within Google’s policies for healthcare. Some formats and claims are restricted, so we prepare several ad versions and adjust them after review.
How fast can a new health site get results?
In our MedTech case study, sales grew 45% after the second week, with ads bringing the first orders while SEO built visibility.
What are rich snippets?
Rich snippets are search results that show extra details, such as prices and reviews. They come from structured data added to the page.
Do you work with B2C health companies?
Yes. Our MedTech case study is a consumer-facing laboratory. The method is the same: a clean technical base and pages matched to searches, with ads on the same keyword plan.
How do you report results?
In orders or leads and in revenue where the shop or CRM data is available, next to visibility and organic traffic.
Do you handle local search?
We optimize the site for the searches people make near the location. For services delivered in person, that is part of the keyword map from the start.
Why prepare several ad versions?
Because some will be rejected in review. Google restricts wording and images for medical advertisers, and a set of prepared alternatives keeps the campaign live while a rejected ad is revised.
Do you start with SEO or with ads on a new site?
With both. Ads bring the first orders and show which keywords convert. SEO builds visibility that does not depend on ad spend, as in our MedTech case study.
Related services and pages
See how your health site performs in search
Tell us what is happening with your search traffic. You get a straight answer on where we would start.