GEO services
AI SEO services: generative engine optimization (GEO)
B2B buyers now ask AI assistants which vendors to consider. The answer names a few brands and cites a few sources. Our AI SEO services work on getting your brand into that answer.
The work has a formal name, generative engine optimization or GEO. It starts with measurement, because you cannot improve an answer you have never looked at.
The basics
What is generative engine optimization?
Generative engine optimization is the practice of improving how AI assistants name and cite your brand. ChatGPT and Gemini write an answer from many sources. Some of those sources are your own pages. Others are review sites, industry publications and comparison articles.
An AI SEO agency works on both. On your site, content has to be readable by AI crawlers and has to state facts plainly. Outside your site, your brand has to be present in the places the assistants trust.
Scope
What our AI SEO services cover
Access for AI crawlers
We check that AI crawlers are allowed on your site and that key content is present in the HTML. A page that needs JavaScript to show its text may be invisible to them. We also add an llms.txt file that points models to your most important pages.
Clear signals of relevance
Models cite pages that state facts plainly and consistently. We align how your brand and your products are described across the site, so the same answer comes back wherever a model looks.
Presence in the sources AI answers use
Assistants rely on third-party sites as well as your own. We identify which sources they cite for your category and plan how to earn a mention there.
Citation tracking
We track citations with Claude agent workflows that we build ourselves. The steps are documented, so your team can repeat them without us.
Process
Our GEO process, step by step
The process is the same for every client. It begins with questions and ends with a list of changes.
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Agree the question set
Together we choose the questions your buyers ask AI assistants, such as "best tools for" your category or comparisons with a competitor.
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Run the citation audit
We run the questions through ChatGPT and Gemini and record which brands and which sources each answer cites. This shows where you stand today.
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Analyze the gaps
We compare your pages with a competitor that is cited more often. The difference usually comes from content structure or from missing third-party mentions.
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Change the pages
We turn the gaps into edits on your site: clearer statements, missing facts and better structure.
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Target the sources
We list the third-party sources worth pursuing and plan the outreach or content needed to appear there.
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Track the result
We repeat the audit on a schedule and report citation share together with AI referral traffic.
Deliverables
What is included
- Citation audit for your key questions
- Technical checks for AI crawler access
- llms.txt file
- Page change list in priority order
- Third-party source target list
- Ongoing citation tracking
Fit
When a company needs AI SEO services
- Prospects tell your sales team they first heard of a competitor from ChatGPT.
- You do not know what AI assistants say about your product.
- Your category is crowded and buyers ask for shortlists.
- You already rank well in Google and want the same presence in AI answers.
Timeline
The first three months
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Month 1: question set and citation audit
We agree the questions and run them through ChatGPT and Gemini. You see which brands and sources are cited today.
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Month 2: page changes
We fix AI crawler access, add the llms.txt file and edit the pages where the audit found gaps.
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Month 3: sources and second audit
Outreach to third-party sources begins. We run the audit again and compare citation share with month 1.
Proof
What we measure
Measurement comes first: citation share and AI referral traffic. In our EdTech case study, visits referred by AI assistants converted to contacts at 1.37%, twice the rate of classic organic search.
We do not have a revenue figure for GEO yet, and we will not quote one. The foundation is the same as for B2B SEO services, and answers inside Google results are covered by our AEO services.
Engagement
Ways to work with us
Retainer
Ongoing tracking and page changes, if the audit shows gaps worth closing.
Project
A fixed citation audit for an agreed set of questions. Most clients start here.
For ongoing SEO and AI search work, see our packages with estimated prices.
FAQ
AI SEO services FAQ
What are AI SEO services?
AI SEO services improve how AI assistants name and cite your brand in their answers. The formal name is generative engine optimization, or GEO. The work covers your own pages and the third-party sources the assistants rely on.
What does an AI SEO agency do?
It audits what AI assistants say about your brand, finds why competitors are cited more often and changes your pages to close the gap. It also plans how to earn mentions on the sites the assistants trust.
Which AI assistants do you cover?
ChatGPT and Gemini as standard. The Advanced level of our packages also reports presence in Perplexity and in Google AI Overviews. The work on AI Overviews itself is part of our AEO services.
How do you measure GEO?
By citation share for an agreed set of questions, and by traffic referred by AI assistants. Both are tracked over time, so you can see the direction.
Does GEO replace SEO?
No. AI assistants draw on pages that are crawlable and well structured, which is SEO work. A site with technical problems in Google usually has the same problems with AI crawlers.
What is llms.txt?
It is a plain text file at the root of a website that lists the most important pages for AI models, with a short description of each. It works as a guide for models, in the way a sitemap works for search engines.
Can you guarantee that ChatGPT will mention our brand?
No. Nobody controls what an AI assistant writes. We can raise the chance by making your content clear and by placing your brand in the sources the assistants use.
How long does GEO take?
The audit takes a few weeks. Changes in AI answers depend on when models refresh their sources, so we track results over months.
Do we need GEO if we are a small company?
Start with the audit. If AI assistants already describe you correctly and cite you for your key questions, there may be little to do.
What do the first three months of GEO look like?
Month 1 is the question set and the citation audit. In month 2 we change the pages and fix AI crawler access. In month 3 source outreach begins and we repeat the audit to compare.
Who will we work with day to day?
The people who run the audit also make the page changes. You have one point of contact throughout.
Do we need GEO if we already rank well in Google?
Check before you decide. Ranking well helps, but AI assistants also rely on third-party sources, and they may describe a competitor first. The citation audit shows where you stand.
When is GEO not the right investment?
When the site has open technical or content problems in Google. Those affect AI assistants too, so SEO comes first.
Related services and pages
See how AI assistants describe your brand
Tell us what is happening with your search traffic. You get a straight answer on where we would start.