SEO services
B2B SEO services for SaaS and tech companies
B2B buyers research for weeks before they talk to sales, and most of that research starts in a search engine. Our B2B SEO services make sure your pages can be found and understood at each step of that research.
We cover the three parts of SEO in one plan: the technical base of the site, the content on each page and the authority behind the domain. The same team plans the work and implements it.
The basics
What is B2B SEO?
B2B SEO is search engine optimization for companies that sell to other companies. The goal is the same as in any SEO work: show up when a buyer searches. The difference is in how people buy.
A B2B purchase involves several people and a long decision. A developer may search for a technical term, while a manager searches for a comparison and a director searches for pricing. Each of them needs a page that answers their question. B2B SEO maps those searches to pages and measures the result in leads, because traffic alone does not pay the bills.
Scope
What our B2B SEO services cover
Technical SEO
A page that is not indexed cannot rank. We check how Googlebot moves through your site and where it wastes time. Then we fix the blockers: broken canonicals, redirect chains, duplicate URLs created by filters, and pages that need JavaScript to show content. Log file analysis shows which URLs Google requests and how often, so crawl budget goes to the pages that matter. See our technical SEO services.
On-page SEO and content architecture
We map keywords to pages by intent, so product pages answer buying searches and guides answer research searches. Each page gets a clear title, a clean heading structure and internal links from related pages. We also find pages that compete with each other for the same term, then merge or redirect them. The work starts from an audit, described under SEO audit services.
Link building services
Authority still comes from links. We start with a backlink audit and remove or disavow harmful links. Then we plan content that earns new links, such as guides and original research, and run outreach to relevant sites in your industry. See our link building services.
International SEO services
For companies selling in several countries we set up hreflang and multi-region URL structures. We have done this for the US, UK, DACH and Benelux markets. Content architecture and keyword strategy are adapted per region, because buyers in different markets search with different terms. See our international SEO services.
Process
Our SEO process, step by step
Every engagement follows the same six steps. You know at each point what we are doing and what you will receive.
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SEO audit
We crawl your site the way Google does, using Screaming Frog, and compare the result with Search Console data and server logs. You get a list of issues ordered by business impact, with the reason each one matters.
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Keyword and competitor research
We look at what your buyers search and which competitors rank for it. The output is a keyword map: each term is tied to an existing page or marked as a page you are missing.
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Technical fixes
We implement directly in WordPress or HubSpot CMS. On other platforms we write clear briefs for your developers and check the result after release.
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On-page optimization
We work through pages in priority order: titles, descriptions, headings, content and internal links. Each page gets a score before and after the work, so you can see what changed.
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Authority building
Backlink clean-up comes first. Outreach and link-worthy content follow, planned around the topics where a link helps a page rank.
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Reporting
We report rankings and leads from organic search every month and review them with your team. The plan for the next month comes out of that review.
Deliverables
What is included
- Technical SEO audit and fix roadmap
- Site migration planning and migration recovery
- Crawl budget and indexation control
- Schema markup and Core Web Vitals
- Keyword research and content architecture
- On-page optimization, page by page
- Backlink audit, disavow and outreach
- International SEO and hreflang
- Monthly report and review meeting
Fit
When a company needs B2B SEO services
- Organic traffic is flat or falling and nobody can say why.
- A migration or redesign is planned, or one has already gone wrong.
- New pages take weeks to appear in Google.
- Competitors rank for the terms your sales team hears on every call.
- You are entering a new country and need the site to work there.
Timeline
The first three months
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Month 1: audit and roadmap
We crawl the site, review Search Console data and server logs, and build the keyword map. You receive the fix roadmap, ordered by business impact.
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Month 2: fixes go live
The highest-impact technical fixes are implemented. On-page work starts on the priority pages.
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Month 3: authority and first review
Backlink clean-up is done and outreach begins. We review rankings and leads against the starting point and set the plan for the next quarter.
Proof
B2B SEO results
For a US EdTech company we cut 66,517 indexed pages to 324 after a failed migration, and organic traffic grew 3x. Read the EdTech migration recovery case study.
For an enterprise cybersecurity company, SEO and paid search on one plan moved the site from 1 to 185 keywords at rank 1. Read the cybersecurity SEO case study. A medical laboratory went from no website to 566 ranked keywords in three months, as shown in the MedTech launch case study.
Engagement
Ways to work with us
Retainer
Ongoing SEO with a monthly report and review meeting.
Project
A fixed scope such as a technical SEO audit or a site migration.
In both cases you choose between recommendations for your team and implementation by ours.
For ongoing SEO and AI search work, see our packages with estimated prices.
FAQ
B2B SEO services FAQ
What do your B2B SEO services include?
Technical SEO, on-page optimization, link building and international SEO. Most engagements start with an SEO audit and continue with implementation. You can also take a single part, such as the audit, as a fixed project.
How much does SEO cost?
It depends on the size of the site and on how much of the work we implement. A technical audit is a fixed project with a fixed price. Ongoing SEO is a monthly retainer sized to the work in the roadmap. Estimated prices are on our packages page. We quote after a 30-minute call or a free SEO audit, once we have seen the site.
How long until SEO shows results?
Technical fixes can change indexation within weeks. Rankings for competitive B2B terms usually take several months. The audit tells you which pages can move first, so the early work goes there.
What is the difference between technical SEO and on-page SEO?
Technical SEO covers how search engines access and index your site: crawling, redirects, speed and structured data. On-page SEO, also called on-site SEO, covers the content and structure of each page: titles, headings, text and internal links.
What is off-page SEO?
Off-page SEO is everything that happens outside your website and affects rankings. In practice it means links from other sites and mentions of your brand. Our link building services cover this part.
What is link building for SEO?
Link building is the work of earning links from other websites to yours. Search engines read a link as a vote of trust. We earn links with useful content and outreach, and we remove links that could harm the site.
What is a toxic backlink?
A toxic backlink is a link from a low-quality or spam site that can hurt your rankings. A backlink audit finds them. We ask for removal where possible and disavow the rest in Google Search Console.
Do you implement the changes or only recommend them?
Both are possible. We work directly in WordPress and HubSpot CMS. On other platforms we write briefs for your developers and review the result.
Do you handle site migrations?
Yes. We plan redirects and indexation before the move and monitor the site after launch. We also recover sites after a migration has gone wrong, as in our EdTech case study.
How do you measure SEO ROI?
We connect organic traffic to leads and deals in your CRM. Where the CRM allows it, the report shows customers won from organic search next to rankings and sessions. Our HubSpot services cover that reporting setup.
Which SEO tools do you use?
Screaming Frog, Ahrefs, Semrush and Google Search Console, plus server log analysis on larger sites.
Can you work alongside our in-house team or another agency?
Yes. We often share a project with in-house marketing and IT teams, and with external development agencies.
What do the first three months of SEO look like?
Month 1 is the audit and the roadmap. In month 2 the highest-impact fixes go live and on-page work starts. In month 3 authority building begins and we review results against the starting point.
Who will we work with day to day?
The people who plan the work also do it. You have one point of contact who knows your site, and specialist collaborators join when a project needs them.
How do we choose a B2B SEO agency?
Ask to see case studies with numbers, ask who will do the work, and ask how results are reported. An agency that reports only rankings and traffic cannot show you the part that matters, which is leads.
When are we not the right SEO agency for you?
If you need leads within weeks, start with paid ads, because SEO takes months. We are also the wrong choice if you want bought links or content published without review.
See how your site performs in search
Tell us what is happening with your search traffic. You get a straight answer on where we would start.