International SEO services
International SEO services for B2B companies
A site that ranks in one country does not rank in the next one by default. Our international SEO services set up the structure and the content that search engines need to show the right page in each market.
We have set up hreflang and multi-region URL structures for the US, UK, DACH and Benelux markets.
The basics
What is international SEO?
International SEO is the work of making a website rank in more than one country or language. It tells search engines which version of a page is meant for which audience, and it adapts content to how people in each market search.
Translation alone is not enough. Buyers in Germany and buyers in the UK often use different terms for the same product, and they compare different competitors. Without clear signals, search engines also show the wrong version: a US page in UK results, or an English page to a German reader.
Scope
What our international SEO services cover
URL structure per market
The first decision is where each market lives: a country domain, a subdomain or a subfolder. Each option has a cost in maintenance and in authority. We recommend one based on your CMS and on how many markets you plan to serve.
Hreflang
Hreflang tags tell search engines which language and country each page targets. Small errors, such as a missing return link, make search engines ignore the whole set. We implement the tags and validate them. See the hreflang definition.
Keyword strategy per region
Keyword research is done separately for each market, in the language buyers use. The keyword map shows which pages can be shared across markets and which need their own version.
Content architecture
We decide which pages are translated, which are rewritten for the market and which are left out. Near-identical pages for the US and the UK are handled so they do not compete with each other.
Process
Our international SEO process
Entering a new market in search follows five steps.
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Market and keyword research
We check how much demand exists in each market and which terms buyers use there. Some markets are worth a full site section, and some are not.
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Structure decision
We compare domains, subdomains and subfolders for your case and agree on one. The decision is documented, because it is expensive to change later.
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Hreflang and technical setup
Tags, sitemaps and canonical rules are implemented and tested. See our technical SEO services for the wider technical work.
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Localized content
Priority pages are adapted for each market, starting with the pages closest to a sales conversation.
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Monitoring per market
Rankings and leads are tracked per country, so you can see which markets respond and where to invest next.
Deliverables
What is included
- Market and keyword research per country
- Domain, subdomain or subfolder recommendation
- Hreflang implementation and validation
- XML sitemaps per language or region
- Canonical rules for near-identical pages
- Content architecture per market
- Search Console setup per market
- Reporting by country
Fit
When a company needs international SEO services
- You are entering a new country and the site has one language.
- The US page shows up in UK or German search results.
- Translated pages exist and bring no traffic.
- Several country sites compete with each other for the same terms.
- A migration will merge or split regional sites.
Timeline
The first three months
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Month 1: research and structure
Keyword research per market and the structure decision. You receive the plan for URLs, hreflang and content.
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Month 2: technical setup
Hreflang, sitemaps and canonical rules go live and are validated in Search Console.
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Month 3: localized pages
Priority pages are published for the first market. We review rankings and leads per country.
Proof
Our experience with multi-region sites
We have set up hreflang and multi-region URL structures for B2B companies selling in the US, UK, DACH and Benelux. Content architecture and keyword strategy were adapted per region.
International work rests on a clean technical base. Our EdTech migration recovery case study shows what indexation control does for a large site, and our B2B SEO services page describes the full method.
Engagement
Ways to work with us
Retainer
Ongoing international SEO across your markets, with a monthly report and review meeting.
Project
A fixed scope such as an international SEO audit or a hreflang implementation.
In both cases you choose between recommendations for your team and implementation by ours.
For ongoing SEO and AI search work, see our packages with estimated prices.
FAQ
International SEO services FAQ
What do your international SEO services include?
Keyword research per market, a URL structure recommendation, hreflang implementation, content architecture per region and reporting by country.
What is hreflang?
Hreflang is an HTML attribute that tells search engines which language and country a page is written for. It helps them show the German page to a reader in Germany and the US page to a reader in the US.
Should we use country domains, subdomains or subfolders?
It depends on your CMS, your team and the number of markets. Subfolders keep the authority of one domain and are the simplest to maintain. Country domains send the strongest local signal and cost more to run. We recommend one after looking at your case.
Do we need separate pages for the US and the UK?
Only where the content differs: pricing, spelling, regulations or product availability. Where pages are near-identical, hreflang and canonical rules tell search engines how to treat them.
Is translating the site enough?
No. A translation keeps the original keywords, and buyers in another market often search with different terms. Keyword research per market comes before any translation.
Which markets have you worked in?
The US, the UK, DACH and Benelux. We work in English, and for other languages we plan the structure and the keyword strategy with native writers or with your local team.
How long does international SEO take?
The technical setup takes a few weeks. Rankings in a new market take several months, as in any SEO work, and they depend on how much localized content is published.
Do you write the localized content?
We write and edit in English. For other languages we provide the keyword map and the page briefs, and your local team or native writers produce the text.
Related services and pages
See how your site performs in each market
Tell us what is happening with your search traffic. You get a straight answer on where we would start.