SEO audit services
SEO audit services for B2B websites
An audit answers one question: what is holding this site back in search? Our SEO audit services give you that answer as a list of fixes in priority order, with the reason behind each one.
The audit is a fixed project with a fixed price. You can hand the roadmap to your own team or have us implement it.
The basics
What is an SEO audit?
An SEO audit is a structured review of how a website performs in search engines. It checks whether pages can be crawled and indexed, whether each page targets a search that buyers make, and whether other sites link to the domain.
A useful audit does not stop at a list of errors. A crawler can report thousands of warnings, and most of them change nothing. The work is in deciding which few issues cost you traffic and leads, and in what order they should be fixed.
Scope
What our SEO audit services cover
Crawling and indexation
We crawl the site with Screaming Frog and compare the result with what Google has indexed. The gap between the two shows pages that are missing from the index and pages that should not be there. See our technical SEO services for how those issues are fixed.
On-page and content
Each important page is checked against the search it should answer: title, headings, content and internal links. We also list pages that compete with each other for the same keyword.
Backlinks and authority
We review who links to the site and flag links that could harm it. The review also shows which competitors earn links you do not have. Our link building services pick up from there.
AI search and structured data
We check whether schema markup is present and valid, and how AI assistants describe your company today. This part connects to our AEO services and AI SEO services.
Process
How an SEO audit works
An audit takes two to four weeks, depending on the size of the site. These are the five steps.
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Access and goals
You give us read access to Google Search Console and analytics, and tell us which pages and markets matter most. On larger sites we also ask for server logs.
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Crawl and data collection
We crawl the site the way a search engine does and pull data from Search Console, Ahrefs and Semrush.
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Analysis
We group the findings by cause. One wrong template can explain hundreds of warnings, and fixing the template is one task.
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Roadmap
Each fix gets a priority based on business impact and effort. The roadmap says what to do first and why.
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Walkthrough call
We go through the roadmap with your marketing and development teams and answer questions. After that you decide who implements it.
Deliverables
What is included
- Full site crawl with Screaming Frog
- Search Console and analytics review
- Log file analysis on larger sites
- Indexation and crawl budget check
- On-page review of priority pages
- Backlink audit with a list of harmful links
- Schema markup and Core Web Vitals check
- Fix roadmap ordered by business impact
- Walkthrough call with your team
Fit
When an SEO audit makes sense
- Organic traffic has dropped and the cause is unclear.
- A redesign or migration is planned and you want a baseline first.
- A new marketing lead needs an independent view of the site.
- You are about to invest in content and want the technical base checked.
- Another agency has worked on the site and you want a second opinion.
Timeline
The first three months
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Weeks 1 to 4: the audit
Crawl, data collection and analysis. You receive the roadmap and we walk your team through it.
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Month 2: first fixes
If we implement, the highest-impact fixes go live. If your team implements, we answer questions and check releases.
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Month 3: check the effect
We compare indexation and rankings with the baseline from the audit and adjust the remaining priorities.
Proof
What an audit can find
For a US EdTech company, the audit after a failed migration found 66,517 indexed pages created by product filters, and a noindex tag left on the site for over two weeks. Fixing those two causes took the site to 3x organic traffic in 90 days. Read the EdTech migration recovery case study.
For a medical laboratory with a new site, a technical audit came before any content work, so the site was indexed cleanly from the start. See the MedTech launch case study.
Engagement
Ways to work with us
Retainer
After the audit, ongoing SEO with a monthly report and review meeting.
Project
The audit on its own: a fixed scope and a fixed price, delivered as a roadmap.
Most clients start with the audit as a project and decide about a retainer once they have seen the roadmap.
For ongoing SEO and AI search work, see our packages with estimated prices.
FAQ
SEO audit services FAQ
What do your SEO audit services include?
A full crawl, a review of Search Console and analytics data, an on-page review of priority pages, a backlink audit and a check of structured data. The result is a fix roadmap ordered by business impact.
How long does an SEO audit take?
Two to four weeks for most B2B sites. Very large sites, or sites with several domains, take longer because the crawl and log analysis take longer.
How much does an SEO audit cost?
The audit has a fixed price that depends on the size of the site and the number of domains. We quote after a 30-minute call, once we have seen the site.
What is the difference between this and the free SEO audit?
The free SEO audit is a short written review of the main issues we can see from outside. The full audit uses your Search Console data and server logs, covers the whole site and ends with a complete roadmap.
What access do you need?
Read access to Google Search Console and to your analytics. Server logs help on larger sites. We do not need access to your CMS for the audit itself.
What do we receive at the end?
A document with the findings grouped by cause and a roadmap with priorities. Each fix has a short explanation, so a developer can act on it without a meeting.
Can our own developers implement the fixes?
Yes. The roadmap is written so that your team can implement it. We can review the result after release, or implement directly in WordPress and HubSpot CMS.
How often should a site be audited?
Once a year for a stable site. Audit again before a migration or redesign, and after any large unexplained change in organic traffic.
Does the audit cover AI search?
It covers structured data and a first check of how AI assistants describe your company. A full review of AI visibility is part of our AI SEO services.
Related services and pages
Find out what is holding your site back
Tell us what is happening with your search traffic. You get a straight answer on where we would start.