Link building services
Link building services for B2B companies
Search engines still read a link from another site as a sign of trust. Our link building services earn those links with content worth citing and with outreach to sites your buyers read.
We start by cleaning up the links you already have, because harmful links can hold back a site that does everything else right.
The basics
What is link building?
Link building is the work of getting other websites to link to yours. Each link is a backlink. Search engines count backlinks from relevant, trusted sites as evidence that a page deserves to rank.
It is also the main part of off-page SEO, the work that happens outside your own website. In B2B the number of links matters less than where they come from. One link from a publication your buyers read is worth more than a hundred from sites nobody visits.
Scope
What our link building services cover
Backlink audit and disavow
We review every domain that links to you and flag the harmful ones. Where a site owner can remove a link, we ask. The rest go into a disavow file in Google Search Console. See the toxic backlink definition.
Content that earns links
People link to pages that help them make a point: guides, original data and clear explanations. We plan those pieces around topics where a link would help one of your pages rank.
Outreach
We contact editors and site owners in your industry with a specific reason to link. Each message is written for the site it goes to.
Competitor link analysis
We compare your link profile with the sites that outrank you. The comparison shows which publications link to them and not to you, and that list sets the outreach priorities.
Process
Our link building process
Link building follows five steps, and the first one is always a clean-up.
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Backlink audit
We pull your link profile from Ahrefs and Search Console and sort the linking domains by quality.
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Clean-up
Harmful links are removed where possible and disavowed where not. This protects the site before new links are added.
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Link targets
We choose the pages that need authority, based on the keyword map from our B2B SEO services.
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Content and outreach
Link-worthy pieces are written or briefed, then offered to relevant sites. We report each contact and each link earned.
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Tracking
New and lost links are tracked every month, next to the rankings of the pages they point to.
Deliverables
What is included
- Backlink audit of all linking domains
- Removal requests and disavow file
- Competitor link gap analysis
- Plan for link-worthy content
- Outreach to relevant industry sites
- Monthly report of links earned and lost
- Ranking tracking for the target pages
- Review of internal links to the target pages
Fit
When a company needs link building services
- Your pages are well optimized and still rank below weaker content.
- Competitors have far more linking domains than you.
- The site has a history of bought or low-quality links.
- You publish research or guides that nobody links to.
- A new domain or a rebrand has to build authority from a low base.
Timeline
The first three months
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Month 1: audit and clean-up
The backlink audit is delivered. Removal requests go out and the disavow file is submitted.
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Month 2: targets and content
Target pages are agreed and the first link-worthy pieces are planned and written.
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Month 3: outreach
Outreach begins. You receive the first report of contacts made and links earned.
Proof
Link building results
For an enterprise cybersecurity company, content built to earn links did most of the work. Backlinks grew from 3,097 to 13,152, and keywords at rank 1 went from 1 to 185. Read the cybersecurity SEO case study.
The same method applies in other technical markets. Our cybersecurity SEO page explains why authority decides the shortlist in that industry.
Engagement
Ways to work with us
Retainer
Ongoing link building with a monthly report of links earned and a review meeting.
Project
A fixed scope such as a backlink audit with a disavow file.
Link building works best next to on-page and technical work, so most clients take it as part of an SEO retainer.
For ongoing SEO and AI search work, see our packages with estimated prices.
FAQ
Link building services FAQ
What do your link building services include?
A backlink audit, removal and disavow of harmful links, a plan for content that earns links, outreach to relevant sites and a monthly report.
What is link building in SEO?
Link building is the work of earning links from other websites to yours. Search engines read a link as a vote of trust, and pages with links from relevant sites tend to rank higher.
What is a toxic backlink?
A toxic backlink is a link from a spam or low-quality site that can hurt rankings. A backlink audit finds them. We ask for removal where possible and disavow the rest in Google Search Console.
Do you buy links?
No. We do not buy links or use link networks. Those links are against Google’s guidelines and can lead to a penalty.
How many links will we get each month?
We do not promise a number, because the result depends on the content and on editors we do not control. We report every contact and every link, so you can see the work and its return.
What makes a good backlink?
Relevance and trust. A good link comes from a site in your industry, sits inside real content and points to a page that deserves it.
What is off-page SEO?
Off-page SEO is everything outside your own website that affects rankings. In practice it means links from other sites and mentions of your brand.
How long does link building take to work?
A clean-up can help within weeks of the disavow being processed. Earned links build over months, and their effect grows as more relevant sites link to the same pages.
Do links matter for AI search?
Mentions on trusted sites matter there too. AI assistants draw on sources they consider reliable, so coverage on respected publications helps both rankings and AI answers. See our AI SEO services.
Related services and pages
See who links to your site, and who should
Tell us what is happening with your search traffic. You get a straight answer on where we would start.