Glossary
What is a backlink?
A backlink is a link from another website to yours. Search engines count backlinks from relevant, trusted sites as a sign that a page deserves to rank.
Why it matters
Not all backlinks are equal. A link from a respected publication in your industry carries more weight than many links from unrelated sites.
The text of the link and the page it sits on also matter. A link inside an article on a related topic is worth more than one in a footer.
How we handle it
We track the number of linking domains next to the rankings of the pages they point to. In our cybersecurity case study, backlinks grew from 3,097 to 13,152 while keywords at rank 1 went from 1 to 185.
Related service: Link building services
Related terms
Keep reading
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Toxic backlink
A toxic backlink is a link from a spam or low-quality site that can hurt a website’s rankings instead of helping them.
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Off-page SEO
Off-page SEO is everything that happens outside a website and affects how it ranks.
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