Glossary
What is off-page SEO?
Off-page SEO is everything that happens outside a website and affects how it ranks. In practice it means links from other sites and mentions of the brand.
Why it matters
Search engines treat a link from a trusted site as a recommendation. Two pages with similar content are often separated in the rankings by the sites that link to them.
Brand mentions without a link count too, and they also influence what AI assistants say about a company.
How we handle it
We start with an audit of existing links and remove the harmful ones. New links are earned with content worth citing and with outreach to relevant sites.
Related service: Link building services
Related terms
Keep reading
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Backlink
A backlink is a link from another website to yours.
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Toxic backlink
A toxic backlink is a link from a spam or low-quality site that can hurt a website’s rankings instead of helping them.
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On-page SEO
On-page SEO is the work done on the pages of a website so that each one ranks for the search it should answer.
See how your site performs in search
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