Glossary
What is a toxic backlink?
A toxic backlink is a link from a spam or low-quality site that can hurt a website’s rankings instead of helping them.
Why it matters
Toxic links usually come from link networks, hacked sites or old campaigns in which links were bought in bulk. Google ignores most of them, yet a large number can lead to a manual action against the site.
How we handle it
A backlink audit sorts the linking domains by quality. Where a site owner can remove a link, we ask. The rest are listed in a disavow file and submitted in Google Search Console, which tells Google not to count them.
Related service: Link building services
Related terms
Keep reading
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Backlink
A backlink is a link from another website to yours.
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Off-page SEO
Off-page SEO is everything that happens outside a website and affects how it ranks.
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