About
About SEO Catalyst
A B2B SEO agency for SaaS and technology companies, working remotely with clients in the US and Europe.
The agency
The idea behind the agency
SEO Catalyst started in December 2024 with one idea: the people who plan your search strategy should also be able to implement it.
In many companies, SEO advice and SEO work sit with different teams. A strategy is written, handed over and slowly diluted. We keep the two together, so a decision made on a call on Monday can be live on the site by the end of the week.
We are a B2B SEO agency by choice. Selling to companies means long buying cycles and technical buyers, and that work rewards patience and precision more than volume.
We work with B2B SaaS and technology companies in the US and Europe. SEO is the core of what we do. AI search, paid ads and HubSpot are built around it, because buyers meet a brand in all of those places before they talk to sales.
Services
What we do
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B2B SEO services
Technical SEO, on-page work, link building and international SEO.
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Answer engine optimization
Content and schema that win featured snippets and AI Overviews.
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AI SEO services
Visibility in the answers of ChatGPT and Gemini.
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Paid ads management
Search, display and social campaigns planned together with SEO.
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HubSpot and marketing automation
CRM, workflows and reporting that connect marketing to deals.
Why us
Why work with our B2B SEO agency
Four things describe how we work.
Implementation, not only recommendations
Many audits end as a document nobody acts on. We make the changes directly in WordPress and HubSpot CMS. On other platforms we write briefs your developers can act on, and we check the result.
Direct communication
You get a monthly report and a review meeting. We explain what we did and why, in plain words, with the data behind it.
Search and paid in one plan
SEO and Google Ads share one keyword research. Paid search covers the terms where rankings take time, and its data shows which terms deserve SEO work.
Reporting tied to revenue
Rankings and traffic are steps on the way. We report in leads and deals wherever your CRM allows it, so you can judge the work by what it brings.
Method
How we work
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We start with the facts
Every engagement begins with an audit. We look at the site, the search data and the CRM before we recommend anything.
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We agree priorities with you
The roadmap is ordered by business impact and agreed with your team. You always know what comes next and why.
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We do the work
The people who plan the strategy also implement it. Specialist collaborators join when a project needs them.
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We show the result
The monthly report covers the work done, next to rankings and leads. We go through it with you in a review meeting.
Founder
Sorin Tufa
Sorin Tufa founded SEO Catalyst after over 10 years in international B2B SEO. He started in web and graphic design, then moved through social media and PPC into SEO. That path is why the agency treats design, content and paid search as parts of the same job.
Before SEO Catalyst he co-founded two agencies and led a cross functional team of over 10 people. He has worked alongside engineering teams for over 7 years and in HubSpot for over 5.
He sets strategy with client leadership and stays close to the implementation. He also trains in-house marketing teams, so the knowledge stays with the client after a project ends.
Experience
Industries and results
Our work covers B2B SaaS, cybersecurity, EdTech and MedTech. The numbers are in the case studies: a migration recovery for a US EdTech company, SEO and paid search for an enterprise cybersecurity company, seven years of Google Ads for a compliance firm and an online launch for a medical laboratory.
Location
Where we work
We are based in Cluj-Napoca, Romania (EET, UTC+2) and work remotely. Our hours cover the European working day and US Eastern mornings. Calls are scheduled in your time zone. We work in English and Romanian.
FAQ
About SEO Catalyst FAQ
What is SEO Catalyst?
SEO Catalyst is a B2B SEO agency. We offer SEO, answer engine optimization, AI SEO, paid ads and HubSpot services for SaaS and technology companies.
When was SEO Catalyst founded?
In December 2024, by Sorin Tufa.
What is the legal name of SEO Catalyst?
SEO Catalyst S.R.L., registered in Cluj-Napoca, Romania.
Who does SEO Catalyst work with?
B2B SaaS and technology companies in the US and Europe. Our work covers industries such as cybersecurity, EdTech and MedTech.
Where is SEO Catalyst located?
In Cluj-Napoca, Romania (EET, UTC+2). We work remotely with clients in Europe and the United States.
What languages do you work in?
English and Romanian.
Do you work with other agencies and in-house teams?
Yes. We often share a project with in-house marketing and IT teams, and with external development agencies.
How can I contact SEO Catalyst?
By email at sorin@seo-catalyst.com, through the contact form, or by requesting a free SEO audit.
Talk to the team
Tell us what is happening with your search traffic. You get a straight answer on where we would start.