Package 01
Foundation SEO package
Fix the base and get the first results.
Foundation is the entry level of our SEO packages. It fixes the technical errors on the site and optimizes the pages that already rank, so the first results show early.
It is the level we recommend for starting to work together. You check the results over six months, then decide whether to stay or move up to Growth.
- from €1,250
- a month, as an estimate, plus VAT where applicable
- 25 hours
- of work a month, as a cap
- 6 months
- a cycle, with no obligation to renew
Fit
Who Foundation is for
- You want to test the collaboration before a larger commitment.
- The site has technical errors that nobody has fixed.
- You have pages that already rank and could rank higher.
- AI search is not yet a priority beyond the basics.
At this level the AEO and GEO part is limited to basic structured data. Work on visibility in AI assistants starts with Growth.
Scope
What Foundation covers
- Analysis
- The keywords the site already ranks for, three competitors and a basic technical audit of the whole site.
- Technical optimization
- The basic errors found in the audit are fixed.
- On-page
- Existing pages, at under one hour per page. Each page gets schema markup and formatting that AI answers can extract.
- AEO and GEO
- Basic schema and access for AI crawlers.
- Off-page
- Clean-up of the existing link profile, with link recovery and a review of anchor text.
- Reporting
- Traffic and rankings, every month.
Timeline
Foundation, month by month
This is how the hours of a typical six-month cycle are spent. The plan for your site is set after the analysis in month 1.
| Month | Work | Hours |
|---|---|---|
| 1 | Initial analysis: technical audit of the whole site, keyword research, three competitors, backlink audit, summary and priorities (16 h). Technical optimization: basic errors (9 h). | 25 |
| 2 | Technical optimization finished (1 h). On-page: priority pages, each measured before and after, including schema markup and formatting for AI answers (21 h). Reporting (3 h). | 25 |
| 3 | On-page (22 h). Reporting: monthly meeting and report of traffic and rankings (3 h). | 25 |
| 4 | On-page (20 h). Off-page: existing link profile, link recovery and anchor text (2 h). Reporting (3 h). | 25 |
| 5 | On-page (20 h). Off-page (2 h). Reporting (3 h). | 25 |
| 6 | On-page (20 h). Off-page (2 h). Reporting: final report and recommendations (3 h). | 25 |
Hours by activity
- 16
- Analysis
- 10
- Technical optimization
- 103
- On-page
- 6
- AEO and GEO off-page
- 15
- Reporting
Total: 150 hours over six months.
Deliverables
What you receive, and how it is measured
Deliverables
- Technical audit of the site, with errors ranked by severity and a fix plan
- List of tracked keywords, each with its starting position and search volume
- Optimization sheet per page: technical score and content score, before and after
- Monthly report of organic traffic and rankings
Indicators we report
- Organic sessions, against the baseline and a target
- Demo requests from organic search
- Keywords that enter the top 10
- Average optimization score per page, before and after
Each page is audited before the work and again after it, so the change is visible page by page. The full method is on the packages page, under how the optimization works.
Outside the package
Billed separately
These are available on request, outside the hours of the package. Each one starts with an estimate that you approve in advance.
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CMS development
Changes that need a developer, such as template work for Core Web Vitals. Estimated and approved in advance, with a cap.
-
Paid ads management
Campaigns that bring traffic to the pages we optimize. Reported separately from organic results. The media budget is paid directly by you.
-
HubSpot automation
Workflows and reporting that connect search traffic to contacts and deals.
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Extra content
Content production above the volume included in your package.
FAQ
Foundation package FAQ
What does the Foundation SEO package include?
An initial analysis, fixes for basic technical errors, on-page optimization of pages that already rank, basic schema for AI search and a clean-up of the link profile. You receive a report and a review meeting every month.
How much does Foundation cost?
From €1,250 a month for a six-month cycle, plus VAT where applicable. It covers up to 25 hours of work a month. The final price is set after a first call.
How many pages are optimized in Foundation?
The exact number is set in month 1, after keyword research. As a guide, a cycle covers about 100 to 120 pages at under one hour per page.
Does Foundation include AI search work?
Only the base: schema markup and access for AI crawlers. Comparison pages, FAQ schema at scale and reporting on AI answers are part of Growth.
Can we move to a larger package later?
Yes. At the end of the cycle you receive a final report with recommendations, and you can continue in Foundation or move up. There is no obligation to renew.
Other packages
Compare with the other levels
-
Growth
from €2,500 a month · up to 50 hours
Everything in Foundation, in more depth, plus content clusters and the comparison pages that AI assistants cite.
-
Advanced
from €5,000 a month · up to 100 hours
Everything in Growth, at three hours per page, plus entity work and monthly measurement of presence in AI assistants.
Need more than 100 hours a month, or several languages in one plan? See the Custom package on the packages page.
Find out if Foundation fits your site
Tell us what is happening with your search traffic. You get a straight answer on where we would start.