Glossary
What is on-page SEO?
On-page SEO is the work done on the pages of a website so that each one ranks for the search it should answer. It is also called on-site SEO.
Why it matters
Search engines read the title, the headings and the text to decide what a page is about. When those elements point at one clear topic, the page can rank for it. When they are vague, a competitor with a clearer page ranks instead.
How we handle it
We map one main keyword to each page, then work through the title, the meta description, the headings, the content and the internal links. Each page is reviewed before and after the change, so the effect can be measured.
Related service: B2B SEO services
Related terms
Keep reading
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Off-page SEO
Off-page SEO is everything that happens outside a website and affects how it ranks.
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Search intent
Search intent is the reason behind a search: what the person wants to find or do.
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Keyword cannibalization
Keyword cannibalization happens when several pages on one site target the same search, so they compete with each other and none of them ranks as well as one page could.
See how your site performs in search
Tell us what is happening with your search traffic. You get a straight answer on where we would start.