Glossary
What is search intent?
Search intent is the reason behind a search: what the person wants to find or do. A page ranks when it matches that reason.
Why it matters
Someone who searches "what is crawl budget" wants an explanation. Someone who searches "technical SEO agency" wants to compare providers. A product page will not rank for the first search, and a long guide will not rank for the second.
How we handle it
Before a page is written or optimized, we look at what already ranks for the keyword. The type of page in the results shows what searchers expect, and the keyword map assigns each term to a page of that type.
Related service: B2B SEO services
Related terms
Keep reading
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On-page SEO
On-page SEO is the work done on the pages of a website so that each one ranks for the search it should answer.
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Keyword cannibalization
Keyword cannibalization happens when several pages on one site target the same search, so they compete with each other and none of them ranks as well as one page could.
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Featured snippet
A featured snippet is a short answer that Google shows above the regular results, taken from one web page.
See how your site performs in search
Tell us what is happening with your search traffic. You get a straight answer on where we would start.