Glossary
What is a featured snippet?
A featured snippet is a short answer that Google shows above the regular results, taken from one web page. It can be a paragraph, a list or a table.
Why it matters
The snippet sits above the first organic result, so the page it comes from is the first thing a searcher reads. Voice assistants often read the snippet aloud as their answer.
How we handle it
We find the questions where a snippet already appears and where your page ranks on the first page. Then we add a direct answer of 40 to 60 words under a heading that repeats the question. Lists and tables are formatted as real HTML lists and tables, so Google can lift them.
Related service: Answer engine optimization services
Related terms
Keep reading
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Answer engine optimization (AEO)
Answer engine optimization is the work of structuring content so that a search engine can use it as the direct answer to a question.
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AI Overviews
AI Overviews are summaries written by Google’s AI and shown at the top of some search results.
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Search intent
Search intent is the reason behind a search: what the person wants to find or do.
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