Glossary
What is keyword cannibalization?
Keyword cannibalization happens when several pages on one site target the same search, so they compete with each other and none of them ranks as well as one page could.
Why it matters
It is common on sites that have published content for years. Two blog posts and a product page may all answer the same question, and search engines switch between them from week to week.
How we handle it
We group the pages that rank for the same keyword and choose one main page. The others are merged into it, redirected or rewritten for a different search. The main page keeps the links and the history of the rest.
Related service: B2B SEO services
Related terms
Keep reading
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Canonical tag
A canonical tag is a line in the HTML of a page that tells search engines which URL is the main version when several URLs show the same or very similar content.
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Search intent
Search intent is the reason behind a search: what the person wants to find or do.
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On-page SEO
On-page SEO is the work done on the pages of a website so that each one ranks for the search it should answer.
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