Glossary
What is schema markup?
Schema markup is code added to a page that describes its content in a format search engines read directly. It is also called structured data.
Why it matters
Search engines use schema markup to understand what a page is about: an organization, a product, a question with its answer. With that information they can show rich results, such as review stars or prices, under the page title.
AI assistants and AI Overviews also rely on clearly structured information when they decide what to quote.
How we handle it
We add markup in JSON-LD format, per template, and validate it with Google’s Rich Results Test. The markup has to match what the visitor sees on the page. Markup for content that is not there breaks Google’s guidelines.
Related service: Answer engine optimization services
Related terms
Keep reading
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Answer engine optimization (AEO)
Answer engine optimization is the work of structuring content so that a search engine can use it as the direct answer to a question.
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Featured snippet
A featured snippet is a short answer that Google shows above the regular results, taken from one web page.
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AI Overviews
AI Overviews are summaries written by Google’s AI and shown at the top of some search results.
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