Glossary
What is a sales-qualified lead (SQL)?
A sales-qualified lead is a contact that the sales team has accepted as a real opportunity, usually after a demo request or a conversation that confirms need and budget.
Why it matters
Traffic and form fills are easy to grow with the wrong audience. Sales-qualified leads show whether marketing brings people who can buy, which is why B2B search work should be reported at this level.
How we handle it
We connect the traffic source of each contact to its stage in the CRM. The report then shows which channels and which pages produce sales-qualified leads, next to rankings and sessions.
Related service: HubSpot and marketing automation
Related terms
Keep reading
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Quality Score
Quality Score is Google Ads’ rating, from 1 to 10, of how relevant a keyword, its ad and its landing page are to the person searching.
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Search intent
Search intent is the reason behind a search: what the person wants to find or do.
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