Glossary
What is Quality Score in Google Ads?
Quality Score is Google Ads’ rating, from 1 to 10, of how relevant a keyword, its ad and its landing page are to the person searching.
Why it matters
Google calculates it from the expected click-through rate, the relevance of the ad and the experience on the landing page. A higher score usually means a lower cost per click for the same position.
How we handle it
We group keywords tightly, write ads that repeat the searcher’s words and send each group to a page built for it. This is where paid search and SEO meet, because a page that answers the search well helps both.
Related service: Paid ads management
Related terms
Keep reading
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Search intent
Search intent is the reason behind a search: what the person wants to find or do.
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Sales-qualified lead (SQL)
A sales-qualified lead is a contact that the sales team has accepted as a real opportunity, usually after a demo request or a conversation that confirms need and budget.
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