Glossary
What is indexation?
Indexation is the step in which a search engine stores a page in its database, called the index. Only indexed pages can appear in search results.
Why it matters
A page goes through crawling first and indexation second. A search engine can crawl a page and still decide not to index it, for example when the content is thin or duplicated.
Both too few and too many indexed pages are a problem. Missing pages cannot rank, and thousands of low-value pages weaken the site as a whole.
How we handle it
We compare the pages a crawler finds with the pages Google Search Console reports as indexed. The gap between the two lists shows what is missing and what should be removed.
Related service: SEO audit services
Related terms
Keep reading
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Crawl budget
Crawl budget is the amount of crawling a search engine is willing to spend on a website in a given period.
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Noindex
Noindex is an instruction that tells search engines not to show a page in their results.
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Canonical tag
A canonical tag is a line in the HTML of a page that tells search engines which URL is the main version when several URLs show the same or very similar content.
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