Glossary
What is generative engine optimization (GEO)?
Generative engine optimization is the work of getting a brand mentioned and cited in answers written by AI assistants such as ChatGPT and Gemini. It is also called AI SEO.
Why it matters
Buyers ask AI assistants for shortlists and comparisons. The assistant names a few vendors, and a company that is missing from that answer is missing from the shortlist.
AI assistants build answers from sources they consider reliable. What other sites say about a company therefore matters as much as what the company says about itself.
How we handle it
We test a set of buying questions in each assistant and record which brands and sources appear. Then we change your pages so they are easy to quote, and plan mentions on the third-party sites the assistants already cite.
Related service: AI SEO services (GEO)
Related terms
Keep reading
-
Answer engine optimization (AEO)
Answer engine optimization is the work of structuring content so that a search engine can use it as the direct answer to a question.
-
AI Overviews
AI Overviews are summaries written by Google’s AI and shown at the top of some search results.
-
llms.txt
llms.txt is a plain text file at the root of a website that gives AI assistants a short summary of the site and links to its most important pages.
-
Schema markup
Schema markup is code added to a page that describes its content in a format search engines read directly.
See how your site performs in search
Tell us what is happening with your search traffic. You get a straight answer on where we would start.